Written by Sean McPheat |
I remember years and years ago being on a sales training course where we were learning sales coaching skills. The facilitator was coaching someone to use a golf putter when they had never played golf in their life. It was fun to watch this person try to hit a golf ball a few yards across the room into a cup laying on its side.
The person tried a few times, and with the coach’s help, eventually managed to get the ball into the cup, to cheers and applause from everyone around. The smile on his face showed he was proud of his accomplishment, even though a little embarrassed by the attention.
The discussions centred around how we could improve as individuals and one person said that if we modelled someone like Tiger Woods (who was number one at the time), we would eventually be as good as him.
The facilitator then said that even if we did model ourselves on Tiger, would we ever be as good as him? Our conclusion was that, as Tiger had been hitting golf balls since he was 3 years old, we probably wouldn’t ever be as good as him. Then the facilitator said something that I wrote down and have had in my learning journal ever since.
He said, “Always be a first-rate version of yourself, rather than a second-rate version of someone else”.
It’s an interesting phenomenon that we as humans tend to compare ourselves against others’ accomplishments and feel that we must in some way ‘compete’ with them to be a ‘good’ person. The winner is honoured, the losers forgotten. (Do you remember who came second and third to Usain Bolt in 100 metres at the London Olympics?).
But that quote from the facilitator on that day brought it home to me that we would probably always lose if we were trying to copy someone else. In sales, this would include trying to use the script of someone else to sell our products or copying a successful person’s characteristics when with a client. What could be the possible outcome?
Well, we might try to be as assertive as another person, so we can come across as being confident and assured. Unfortunately, if we move outside our comfort zone without a support mechanism behind us, we naturally fall back into that zone, as we feel safe there.
It’s far better to take our own skills, talents and attributes and try to improve those, instead of looking at what someone else does and trying to emulate or live up to their standards. You are not them. You don’t have their thought patterns or abilities. You don’t have their mindset.
Take note of how successful people have achieved that success. But make them applicable to your own persona, build confidence from building your own foundations and create situations where you have the natural ability to improve, rather than thinking you must try to be like someone else.
That first-rate version of you will always make you feel better than the second-rate version of someone else.
Get in touch with us to discuss which selling skills course might be the best one for you or whether having your very own sales coach might be a viable option.
As a Sales Training Provider, we can help you with our wide range of Sales Courses that can help you.
Happy Selling!
Sean
Sean McPheat
Managing Director
MTD Sales Training
Updated on: 21 August, 2014
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